{"id":6741,"date":"2023-10-25T08:48:26","date_gmt":"2023-10-25T12:48:26","guid":{"rendered":"https:\/\/dahlman.online\/?p=6741"},"modified":"2023-10-25T08:50:22","modified_gmt":"2023-10-25T12:50:22","slug":"old-dog-new-trick","status":"publish","type":"post","link":"https:\/\/dahlman.online\/index.php\/2023\/10\/25\/old-dog-new-trick\/","title":{"rendered":"Old Dog, New Trick"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Campaigns<\/h3>\n\n\n\n<p class=\"\">This is a political story \u2013 but we\u2019re not discussing the United States of House of Representatives.&nbsp;&nbsp;This is all about local politics; really, really local.&nbsp;&nbsp;That\u2019s where I started my nascent career as a politician in the early 1970\u2019s; trying to elect a local judge, then a state representative.&nbsp;&nbsp;I quickly expanded:&nbsp;&nbsp;&nbsp;first Congressional elections, then I even served on the state staff for a Presidential campaign.&nbsp;&nbsp;But, by the time I was twenty-five, my career in politics was over.&nbsp;&nbsp;I found something even more compelling to do:&nbsp;&nbsp;teaching and coaching.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"\">Since then, I\u2019ve helped plan and execute dozens of local campaigns; mostly school board and school levy efforts.&nbsp;&nbsp;I can take some credit for the new high school I now substitute in, and for some of the folks on the Board running that school.&nbsp;&nbsp;And I still do&nbsp;&nbsp;the \u201cstreet work\u201d; knocking on doors for Obama, and Clinton, and making my front yard a \u201cblue spot\u201d in a very, very \u201cred\u201d world here in Pataskala.&nbsp;&nbsp;When my first Biden sign was destroyed, my second \u201carmored\u201d sign was up the next day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Old Tricks<\/h3>\n\n\n\n<p class=\"\">But, like everything else, campaigning has changed in the last half-century.\u00a0\u00a0The formula for local issues was always pretty simple:\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Get the candidate out to local events<\/li>\n\n\n\n<li class=\"\">Knock on doors in the community, with the candidate or others<\/li>\n\n\n\n<li class=\"\">Do interviews and buy advertising in the local newspaper<\/li>\n\n\n\n<li class=\"\">Either mail everyone, or put literature on everyone\u2019s door<\/li>\n\n\n\n<li class=\"\">Call local voters on the phone<\/li>\n\n\n\n<li class=\"\">SIGNS \u2013 SIGNS \u2013 SIGNS \u2013 SIGNS<\/li>\n\n\n\n<li class=\"\">Call back all those that you KNOW support you to get them out to vote.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">And a lot of those still works.&nbsp;&nbsp;What doesn\u2019t?&nbsp;&nbsp;Newspapers \u2013 in this area, it just doesn\u2019t matter.&nbsp;&nbsp;The local newspaper was bought out by the national giant (Gannett), and no longer is relevant to the community.&nbsp;&nbsp;And mail \u2013 we all get so much junk mail, it\u2019s tough to justify the high cost of a couple of thousand-dollar mailers with an 80% throw-out rate.&nbsp;&nbsp;Email is just slightly more effective \u2013 but not much.<\/p>\n\n\n\n<p class=\"\">And calls \u2013 everyone (me too!!) screens their calls. The \u201ccall lists\u201d of old are useless:&nbsp;&nbsp;few houses even have \u201cland lines\u201d anymore.&nbsp;&nbsp;What used to be a phone book with everyone\u2019s number, now has more ads than useful phone contacts.&nbsp;&nbsp;Phone campaigns today are friends calling friends, trying to create a \u201cweb\u201d of connected voters, to get through the screen.&nbsp;&nbsp;Or text lists, they definitely get through the screen.&nbsp;&nbsp;I got a text from National Democratic&nbsp;&nbsp;Campaigner James Carville \u2013 it started \u201cWAKE THE \u2018F%#K\u2019 UP\u201d.&nbsp;&nbsp;That got my attention.<\/p>\n\n\n\n<p class=\"\">But it\u2019s hard to get a \u201cmassive\u201d list of contacts.\u00a0\u00a0And it still doesn\u2019t have the out-reach of those old \u201cphone banks\u201d in the back room of the Carter\/Mondale office in downtown Cincinnati, with five little old ladies and sixteen high school kids, calling for \u201cJimmy\u201d.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where is my Community?<\/h3>\n\n\n\n<p class=\"\">So where can a campaign find the \u201ccommunity\u201d gathered together; where is the general access to the voting public?&nbsp;&nbsp;The answer is simple &#8212; on the internet, on social media.&nbsp;&nbsp;We won\u2019t answer the stranger on the phone, but we sure do read their post on Facebook, or Instagram, or even on \u201cX\u201d (the site formerly known as Twitter).&nbsp;&nbsp;While we used to read the paper in the morning, we now scroll through \u201call the news that\u2019s fit to print\u201d on the little screen of our phone.&nbsp;&nbsp;Sure, we read about the dysfunctional Congress and the twinned agonies of Israel and Gaza, but just as importantly (?), we see about the lost and found dogs, the intolerable neighbors, the giant pothole on Main street, and the latest teenage Tik-Tok idiocy.<\/p>\n\n\n\n<p class=\"\">Obviously, there\u2019s contact through social media.&nbsp;&nbsp;There\u2019s a reason why half of the richest persons in the United States made their money in the internet, computers, and social media applications.&nbsp;&nbsp;And as a local politician running for office, social media offers the cheapest and most direct out-reach to the community.&nbsp;&nbsp;Sure, you can stick up your nose at Facebook, but there\u2019s still a lot of people reading (or watching) it.&nbsp;&nbsp;Social media represents the old \u201cphone book\u201d of the 1970\u2019s.&nbsp;&nbsp;Most everyone is there \u2013 you just have to catch their attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Tricks<\/h3>\n\n\n\n<p class=\"\">Politics is serious.\u00a0\u00a0When the old tactics don\u2019t work, the old \u201cpols\u201d have to change, or become irrelevant.\u00a0\u00a0So there\u2019s a terrific guy running for local office in a nearby community.\u00a0\u00a0A friend put him in contact with me, and after some discussion, I\u2019ve tried to help his campaign.\u00a0\u00a0But I\u2019m not much good if I can\u2019t function in the \u201cmodern\u201d world of social media; even though that\u2019s not the kind of \u201cold school\u201d campaigning I excelled in.<\/p>\n\n\n\n<p class=\"\">So if you\u2019ve missed my essays for the past couple of days, it\u2019s because I\u2019ve been buried on my keyboard, trying to create social media \u201cspots\u201d to plug into local \u201ccommunity\u201d sites.\u00a0\u00a0The last time I was making \u201cmovies\u201d like this, was back in the early 2000\u2019s, working on a one of those big, red, plastic \u201cI-Macs\u201d, the kind that looked like a giant, misshaped egg on the desk.\u00a0\u00a0Sure I served a \u201cnine-weeks\u201d sentence of online Covid schooling, putting together video lectures that a few of my history students actually watched, but this kind of editing, cutting, highlighting and fading in and out is new to me, at least in the last two decades.<\/p>\n\n\n\n<p class=\"\">So I\u2019ve been refreshing my skills.\u00a0\u00a0It takes about two hours to generate a sixty-second \u201cspot\u201d, maybe more.\u00a0\u00a0It\u2019s been fun, and frustrating, and all-consuming.\u00a0\u00a0When I wasn\u2019t on the screen, my brain was still trying to figure out the \u201cnext move\u201d.\u00a0\u00a0And, of course, I \u201clost\u201d (erased) some of the raw data, that I had to go back and \u201cfind\u201d.<\/p>\n\n\n\n<p class=\"\">I\u2019m almost done.\u00a0\u00a0I think the social media \u201cspots\u201d will be helpful, and hopefully the candidate gests elected.\u00a0\u00a0His community really needs his kind of common sense. And there\u2019s more to do. I hope we get back to some \u201cold school\u201d stuff.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"\">Let\u2019s put up some \u201cillegal\u201d signs.&nbsp;&nbsp;I\u2019ve been doing that for fifty years!!!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaigns This is a political story \u2013 but we\u2019re not discussing the United States of House of Representatives.&nbsp;&nbsp;This is all about local politics; really, really local.&nbsp;&nbsp;That\u2019s where I started my nascent career as a politician in the early 1970\u2019s; trying to elect a local judge, then a state representative.&nbsp;&nbsp;I quickly expanded:&nbsp;&nbsp;&nbsp;first Congressional elections, then I &hellip; <a href=\"https:\/\/dahlman.online\/index.php\/2023\/10\/25\/old-dog-new-trick\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Old Dog, New Trick&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-6741","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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