{"id":2995,"date":"2020-06-22T08:54:09","date_gmt":"2020-06-22T12:54:09","guid":{"rendered":"https:\/\/dahlman.online\/?p=2995"},"modified":"2020-06-22T08:54:14","modified_gmt":"2020-06-22T12:54:14","slug":"empty-rooms","status":"publish","type":"post","link":"https:\/\/dahlman.online\/index.php\/2020\/06\/22\/empty-rooms\/","title":{"rendered":"Empty Rooms"},"content":{"rendered":"\n

Lesson One<\/h3>\n\n\n\n

I think I was sixteen years old, which would have made it 1973.   I was working on my first official political campaign, Judge Frank Davis for Juvenile Court Judge.  My teacher and first political mentor, Eve Bolton, was managing it.  I don\u2019t think Davis won, but I remember learning a lot from her in my first chance at \u201cgetting my hands dirty\u201d in electoral politics.<\/p>\n\n\n\n

One of the very first lessons was never, ever, ever let the candidate speak to an empty room.  Empty rooms meant no one cared, and was an absolute failure of political planning.  In fact, make sure the candidate only spoke to packed rooms, with no place left to sit and people crammed in standing against the walls.  That was always the goal.  If you thought one hundred would come, get a room for fifty.  Expecting a thousand, get a room for five hundred.  Outside: make the \u201caudience area\u201d small enough to feel like it was packed.<\/p>\n\n\n\n

Energy<\/h3>\n\n\n\n

It was important to generate the energy in the crowd.\u00a0\u00a0It was important to get the candidate \u201cginned up\u201d to gain progress in the campaign.\u00a0\u00a0And it was most important so that the cameras caught the feel of a \u201cpacked house\u201d.\u00a0\u00a0\u00a0The television picture of the camera being jostled because there were so many people gets that energy across on the airwaves.\u00a0\u00a0A picture of empty seats and \u201csocially distanced\u201d crowds (a term we never heard of then) sends all the wrong signals.<\/p>\n\n\n\n

In all of my forays into campaigns I\u2019ve applied the \u201cvenue rule\u201d.  When we had school levy rallies at our high school, we never had them in the \u201cbig\u201d gym.  We packed crowds in the cafeteria, or we used the smaller gym at the middle school. The high school gym only looked \u201cpacked\u201d with two thousand people or more.  There was no reason to diminish the impact of five hundred or a thousand by putting them in an \u201cempty\u201d room.<\/p>\n\n\n\n

The Rally and the Message<\/h3>\n\n\n\n

Saturday night, the forty-fifth President of the United States held a campaign rally in Tulsa, Oklahoma.  As often is the case, the Trump Campaign flew in the face of common sense, holding a mass rally in the middle of the COVID-19 pandemic.  Oklahoma\u2019s infection rate is setting records daily and the Trump rally would be the first mass event in the area since the pandemic impacted the United States in March. A \u201csuper-spreader event\u201d (another term we never heard of) might be the result, but the Trump campaign can\u2019t care about that. <\/p>\n\n\n\n

Trump\u2019s message is that the pandemic is \u201cover\u201d and we need to \u201copen up\u201d.\u00a0\u00a0It\u2019s a simple campaign calculation:\u00a0\u00a0if the economy doesn\u2019t improve, Trump\u2019s chances for reelection are doomed.\u00a0\u00a0So they have to presume that \u201clife\u201d can start up again, and convince America to do that, even if the death toll from COVID continues to grow.\u00a0\u00a0They are pressing that message in the denigration of \u201cscience\u201d on social media, in the President\u2019s stubborn refusal to wear a facemask, and now in their campaign schedule.<\/p>\n\n\n\n

And they also want to send a message to their loyalists.  In our current era of \u201cBlack Lives Matter\u201d and concern for American institutional oppression, the Trump campaign originally chose Juneteenth for the rally date. They also picked Tulsa, Oklahoma, the site of one of the United States\u2019 worse race riot, as the place.  The not so subtle message:  don\u2019t worry, we will soon get back to the \u201cnormal \u2013 whites in charge\u201d world.  We really don’t have to care about all of this \u201cracial stuff\u201d. <\/p>\n\n\n\n

It Used to Work <\/h3>\n\n\n\n

Brad Parscale, the Trump 2020 Campaign Manager, announced that there were over a million requests for tickets.  The venue, the nineteen thousand-seat BOK Center Arena, surely wouldn\u2019t be enough, so the campaign set up a second overflow venue outside, enough for another fifty thousand cheering fans.   Big screens, huge sheets of bullet proof glass, and an outdoor concert-style venue was added.  <\/p>\n\n\n\n

The Trump Campaign rally strategy is to offer tickets online that grants the opportunity to stand in line to get in the venue.  Actual admission to the venue is not guaranteed:  it allows the campaign staff to literally select the crowd they want to have.  It also lets them weed out potential protestors or disruptors, though it wouldn\u2019t surprise me if they allow a few to slip in.  It all becomes part of the big \u201cTrump\u201d show, and another foil for the President to riff off of at the lectern.<\/p>\n\n\n\n

Never, ever, ever, let the candidate speak to an empty room.  Estimates of the Trump crowd in the BOK center are between six and ten thousand (Forbes<\/a>).  Roughly half the seats in the arena were empty.  And the big outdoor venue:  they started tearing it down before the President even stepped to the podium.  The camera shots were of empty seats behind the speaker, and the giant bulletproof glass sheets being loaded on trucks.  <\/p>\n\n\n\n

What\u2019s the Lesson?<\/h3>\n\n\n\n

Parscale and the campaign are blaming the \u201cmedia\u201d for focusing on empty seats and loading trucks.  They\u2019re claiming that fear of \u201cprotestors\u201d and COVID kept their crowd away.  I guess the Trump fans are the \u201csnowflakes\u201d after all.  <\/p>\n\n\n\n

And then there\u2019s the social media rumor that Parscale was the victim of a \u201cdirty trick\u201d.  Rumor is that thousands, perhaps hundreds of thousands of teenagers requested tickets that they never intended to use.  \u201cShenanigans\u201d is what MSNBC <\/em>is calling it. I haven\u2019t checked, but I bet Fox News <\/em>will have a more sinister term for it.<\/p>\n\n\n\n

But here\u2019s the reality check for the reality TV star.  He went to the heart of \u201cTrump Country\u201d, and he couldn\u2019t draw a crowd.  Mr. Trump couldn\u2019t fill a room.  He was literally the only show in town, and they didn\u2019t come to see him.  That might get Parscale fired, and it might get Trump panicked.  But, for a campaign that depends on rallies as their mainline strategy, they might have an even bigger problem.  <\/p>\n\n\n\n

Maybe, after four years of chaos and incompetence, “the crowd” is looking for someone else.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lesson One I think I was sixteen years old, which would have made it 1973.   I was working on my first official political campaign, Judge Frank Davis for Juvenile Court Judge.  My teacher and first political mentor, Eve Bolton, was managing it.  I don\u2019t think Davis won, but I remember learning a lot from her in my first … Continue reading “Empty Rooms”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2995","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nEmpty Rooms : Our America - Essays on Politics and American Life<\/title>\n<meta name=\"description\" content=\"Donald Trump spoke to a half-filled stadium last weekend. 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